Amy Baker.

Senior B2B marketer for growing tech companies.

Hi, I'm Amy. I plan the strategy, build the campaigns, and set up the systems behind them.

Get in touch
Amy Baker
Amy Baker13 years' experience
Senior B2B marketer, remote across Australia Taking on new clients
Not sure where to start?

Start with a marketing audit

From $4,500. A clear plan for your funnel, CRM, tracking, and paid spend in about two weeks.

How the audit works

Results from my work

5x Google Ads spend returned in closed-won revenue

Google Ads, B2B tech company
Read the case study: Google Ads

Ways to work together

Bring me in to lead your marketing, or to focus on the area that needs it most.

  • You need someone senior to lead your marketing

    Marketing leadership

    Senior marketing leadership, part-time or full-time on contract. I set the strategy, deliver the campaigns, and build the systems that keep it all moving.

    Monthly retainer or day rate

  • You know what needs doing, but not who will do it

    Project work

    Focused help where you need it most: paid search and LinkedIn ads, email and nurture programs, CRM setup, lead scoring, reporting, and landing pages.

    Fixed price or day rate

  • You're not sure what's working

    Marketing audit

    A clear view of what's working and what to fix first, with a prioritised plan you can act on.

    From $4,500, fixed price

Selected work

All case studies
Reporting, forecasting, and budget planning

Marketing reporting that showed where every dollar went

Landing page conversion rate

Before the rebuild compared with year one

6.23%0.19%
BeforeYear one

Landing page conversion rate up from 0.19% to 6.23% in the first year.

Read the case study
Content, sales enablement, and reviews

A case study program that turned client work into sales proof

Case studies created

About 30 in total

30created
25 published5 not yet published

About 30 case studies created, and visits to them roughly doubled.

Read the case study
HubSpot, CRM migration, and pipeline design

One CRM for marketing, sales, and leadership

Deal stages, named as completed actions

Enquiry received
Qualifying call complete
Discovery call complete
Quote sent
Contract sent
Closed won

Lead source tracked from first touch to closed-won, and still in use today.

Read the case study
Google Ads and landing pages

Google Ads that returned 5x spend in closed deals

Google Ads, over three and a half years

Spend compared with revenue from first deals

1xSpend
5xClosed-won revenue

Cost per contact down 86% within three months of the restructure.

Read the case study
Account-based marketing, LinkedIn, and email

An ABM program that reached half of inbound leads

Inbound leads

Share that had touched the ABM program

About half

Contacts whose companies had visited the website opened emails at roughly double the rate.

Read the case study
AI search, content, and digital PR

Getting found in AI search, not just Google

From a search keyword to an AI question

healthcare technology partner Sydney
Who are the best technology partners for a hospital group in Sydney that needs secure, compliant systems?
ChatGPTGeminiClaude

Daily tracking of what AI tools said about us, and a content plan built to change it.

Read the case study
Salesforce, automation, email, and SMS

Missed sales calls turned into callbacks

Automatic follow-up after a missed call

Call goes unansweredEmail and SMS in the rep’s name
Calls backBooks a timeOpts out

Higher callback rates for a small business finance marketplace, and less time chasing cold leads.

Read the case study
Lead qualification, routing, and HubSpot

Every enquiry called back fast, and the right ones sent to sales

From enquiry to the right salesperson

15 minTarget for every first call
Minute 0Enquiry comes in
Within 15 minutesCoordinator calls and checks the criteria
ThenBooked with the right salesperson

Every business-hours enquiry called back within about 15 minutes, with clear criteria for a qualified lead.

Read the case study

About me

Most growing tech companies don't need a full marketing team yet. They need someone senior who can work out what to focus on first, then get it done.

I've spent 13 years in B2B marketing, building the strategy, campaigns, CRMs, and reporting from the ground up. That means I can step in wherever you need me, leading your marketing or taking on a single project.

You work with me directly
No account managers or hand-offs. The person you talk to does the work.
I fit in with your team
Remote across Australia, working in your tools and your meetings.
Plain reporting
Each month: what happened, what it means, and what comes next.
Amy Baker

Let's talk about your marketing.

Tell me a bit about your business and what you need, and I'll take it from there.

What happens next

  1. 1You tell me about your business and what you need.
  2. 2I reply within one business day.
  3. 3If it looks like a good fit, I send a link to book a free call.

I'll reply within one business day.