Amy Baker.

Marketing leadership, audits, and projects for B2B tech companies.

Work with me as an ongoing fractional marketing lead, start with a marketing audit from $4,500, or bring me in for a single project.

Get in touch

Marketing leadership

Senior marketing leadership, part-time or full-time on contract. I set the strategy, deliver the campaigns, and build the systems that keep it all moving.

Investment

Monthly retainer or day rate, quoted after our first call.

Who it’s for

  • You need senior marketing, but not a full-time hire yet
  • You have a marketer or an agency doing the work, but no one setting the direction
  • You need cover for a gap, such as parental leave or the search for a permanent hire

What’s included

  • A marketing strategy and plan tied to your sales targets
  • Positioning and messaging based on what your customers actually say
  • Campaigns across the channels your buyers use, such as search, LinkedIn, email, and account-based marketing
  • A CRM and reporting setup that shows what marketing brings in, from first touch to closed deal
  • Monthly reporting for leadership
  • Direction and support for your team or agencies

How it works

Usually one to three days a week, or full-time on contract. We start by looking at where things stand and agreeing a 90-day plan, then review results together each month. I work remotely and join your meetings and tools like part of the team.

Project work

Focused help where you need it most: paid search and LinkedIn ads, email and nurture programs, CRM setup, lead scoring, reporting, and landing pages.

Investment

Fixed price or day rate, quoted once we’ve agreed the scope.

Who it’s for

  • You know what you need and want someone senior to build it
  • Your team is stretched and an important project keeps slipping
  • Your CRM no longer fits how you sell, or you’re moving to HubSpot

What’s included

Every project is scoped to what you need. Common ones include:

  • Google Ads and LinkedIn ads: account structure, campaigns, landing pages, and tracking
  • Email and nurture programs, including account-based marketing
  • CRM setup or a move to HubSpot, with pipelines built around how your team sells
  • Lead scoring and a clear handoff from marketing to sales
  • Reporting and dashboards that follow every lead from first touch to closed deal

How it works

We agree the scope, deliverables, and timeline before we start, with a short check-in each week. When the project’s done, I hand it over with notes and training so your team can keep it going.

Marketing audit

A clear view of what’s working and what to fix first, with a prioritised plan you can act on.

Investment

From $4,500, fixed price.

Who it’s for

  • You’re spending on marketing but can’t tell what’s bringing in revenue
  • Leads have slowed and you’re not sure why
  • You’re about to hire, change agencies, or set next year’s budget, and want a clear picture first

What’s included

  • Your funnel, from first visit to closed deal, with where leads drop off
  • Your CRM: pipelines, lifecycle stages, data quality, and follow-up
  • Your tracking and reporting, and whether you can trust the numbers
  • Your paid spend, including Google Ads and LinkedIn, and where it’s going
  • A written report and a prioritised plan, with quick wins and what to tackle over the next 90 days
  • A walkthrough call to go through the findings together

How it works

We start with a short call to agree what we’ll cover. Then I’ll talk with your team to understand the business, and review your CRM, ads accounts, and analytics. You’ll have the report and plan in about two weeks. You can take the plan to your own team, or I can help you deliver it.

What working with me looks like

You work with me directly.

There are no account managers or juniors. The person on your first call is the person doing the work.

I fit in with your team.

I work remotely with teams across Australia, join your meetings, and work in your tools, whether that’s Slack, Teams, or your CRM.

You’ll always know where things stand.

Regular check-ins and plain-language reporting, tied to the numbers your leadership cares about.

You’ll get straight advice.

If something isn’t worth the spend, I’ll say so. If I’m not the right fit, I’ll tell you and point you to someone who is.

Questions

How does this compare with hiring a full-time marketing lead?

A senior marketing hire costs well over $150,000 a year once you add super, recruitment, and onboarding. With me, you get the same experience for the days you need, and we can start in weeks rather than months.

How is this different from an agency?

You work with one senior person who sets the strategy and does the work. Because I cover the campaigns and the systems behind them, the strategy, delivery, and reporting all fit together.

Are ad spend and software included?

No. You pay for ad spend and tools such as HubSpot directly, so you keep ownership of your accounts and data. I can help you choose and set up what you need.

How soon will we see results?

Quick fixes often show in the first month, such as tracking you can trust or ads that stop wasting spend. Bigger changes, such as a new channel or an account-based program, usually take three to six months to show in your pipeline, because B2B sales take time.

We already have a marketer. Can you still help?

Yes. Many teams have someone doing the work but no one senior to set the direction. I can set the strategy and support your marketer, or take on a project so they can focus elsewhere.

Where should we start?

If you’re not sure, start with the audit. You’ll get a clear picture and a plan, whether you work with me afterwards or not.

Let's talk about your marketing.

Tell me a bit about your business and what you need, and I'll take it from there.

What happens next

  1. 1You tell me about your business and what you need.
  2. 2I reply within one business day.
  3. 3If it looks like a good fit, I send a link to book a free call.

I'll reply within one business day.